“With mobile and smartphone penetration increasing exponentially, we are increasingly leveraging our mobile site, iPhone apps and establishing a mobile marketing database”

What do you most like about your job? The opportunity to work in an exponentially changing landscape. The digital, social and mobile environments are in constant evolution, and adapting to the new way in which people consume information has kept me invigorated and constantly challenged!

What’s the biggest challenge in your job?
Building mobile sites and creative, as there is no Interactive Advertising Bureau standards for mobile. You have variations in device settings, carrier, ad networks and screen sizes. In building a traditional Web site, you can test for the two major browsers and be good to go. The variety is endless with mobile!

What is your work priority for 2010?
In keeping with our vision for digital marketing, we want provide our on-the go
customers the capability to access Tacobell.com from anywhere at any time.